Signal Scouts
Learn Together
Strong strides begin with quick starts.
Let’s skate together in small groups to quickly cut through your toughest brand problems, and create omnichannel programming people love.
QuickStarts
Learn omnichannel strategy in a long lunch
Pick one lunch, and sign up to schedule when it works for you.
Behavior
Activation Planning: Sprint from concept to sequential campaign in two hours
Moving from Ads to Persuasive Platforms
Clarity Sessions + Strategic Briefs
Cultural Segmentation + Persona Creation
Behavior Design + Influencer Campaigns
Action Map: Align Measurable Media + Creative Executions
Narrative
The Hero’s Journey for products, services and brands
The Hero’s Journey for B2B and HCP Sales + Marketing Teams
Hero’s Journey Campaign Design
Research, Interviewing + Moderation Guide Design
Shoot for the Story, Cut For the Ad: Integrated Creative and Production for omnichannel comms
Technology
What to Expect When You’re Expecting Omnichannel
Harmful Content: how it works, and why you love it
Omnichannel Data Science and Spaghetti Sauce: What We Can Learn About Our Customers and Ourselves
Action Map: Sequential Campaigns, Exponential Returns
Reserve your QuickStart spot now:
Sessions are scheduled on a rolling basis. When your topic has five or more people interested, we’ll find the best time for everyone to learn. Tuition is $385, only due for attendance.
You can’t predict the next text.
You can be prepared for action.
Even if you’ve never looked down at your phone and seen phrases like:
“We’re the top trending topic on every platform right now and not in a good way,”
“Every store in Pakistan was burned down last night.”
“The president just dared our CEO to double flu vaccinations”
“Protesters tore down our store. How do we relaunch with healthcare in a way that matters?”
‘Transgender HIV+ people living in secret are unaware of treatment. How do they learn about and adopt treatment?”
The frameworks you’ll learn started with texts just like those, and ended with:
+12% Same store sales increase less than a year later, Business Insider and Mashable called it a crisis comms best practice.
A global FB page 30 million+, with users spending 7x in store (ARF).
Tripling flu vaccinations within 8 weeks.
A continuing neighborhood festival and food pantry, featured as a keynote at Cannes Lions.
Ten minutes average site time, category-leading unaided awareness.