We make complex communication to large groups of people easier and more meaningful for everyone.
Including you.
Right now.
Signal Scout is a strategic marketing and communications consultancy. We help create meaningful experiences worth sharing.
We work with companies to adapt to the ways people use brands in their culture, to share strength with the people they care most about.
Our work together is rooted in repeatable strategic frameworks built from large, complex brands, and will always grow through three branches:
Behavior
Prompt actions that are so easy, and feel so good, a person wants to share it.
Narrative
Shape how people confront, internalize, and act on information to spark an audience of strong heroes that grow brands,
Technology
Power an enterprise that focuses on who the next most motivated people are, and provide them with the next easiest action to take toward your shared goals.
If you know, you know.
These beliefs pretty much cover how and why we do the work we do.
Transition from business-centered ads to culturally attuned content.
We live in an era of persuasive tech platforms, engineering content sequences as we evaluate and share it with the people most important to us.
Kids are blocking ads at a rate 7x adults. Adults are spending hundreds of dollars a year for content that focuses on hope and achievement, without ads.
Let’s make brands that are easy to access and use in meaningful moments.
Success can happen right now and in the future.
We do not need to make trade offs to have success. New, positive behaviors can happen right now in your work, and in your audience if you design for it.
We have fun.
Even in the most critical, dire, scaled problem spaces. We have the ability to design for positive behaviors in positive ways. Our work and our lives are one continuum, and that timeline is finite.
Invest where people care.
Only 5% of customers in your market are ready to buy now. They will buy whatever feels easiest, right now, where you are part of an interest set that complements your competitive set.
The people you need to help you live in a different culture than you do. They aren’t like you and they may not even like you if you met personally.
We can map the data that moves between people as they build stronger relationships and make decisions. Then we can use their journey as a guide to make investment decisions in our shared success that will only take your competition by surprise.
Narrative structure gives us a repeatable, efficient roadmap for success
Rules and culture are not broken or followed. They are written and rewritten every day by the actions we take and the choices we make to please the people we depend on for survival.
Narrative structure is our universal operating system for thriving: our script to design today’s technology in the service of human advancement. You will find it in everything we do together.
Behind the Signal Scouting
Michael Leis
Hi, I’m Michael and I love helping organizations bridge the gap between brand and experience; using technology in creative ways that prompt meaningful action for the people they depend on.
I have a knack for making real, lasting change in organizations with an approach of creative advocacy and understanding. I help to make new thinking and methods easier for people to adapt to, and advocate for, on their own terms.
My experience spans award-winning, multi-team leadership roles in brand identity, content, social media, UX, writing, and design. I’ve helped the world’s largest, most complex brands use simple frameworks to design record-breaking, sustainable growth in health and wellness, e-commerce, quick-serve restaurants, financial services, radio programming, and more.
Recently, recognized for authoring a global strategic best practice by WARC and by Cannes Lions as a featured keynote presentation. I also helped a healthcare brand win a platform-wide Shorty Award – a first in the healthcare category. A winner of the PM360 “Elite” Award, my social media crisis strategy has been praised by Mashable and Business Insider as having defined the best practice. My strategic approach has been cited multiple times in publications like TechCrunch and Huffington Post.
You can usually find me thinking about how people create moments of shared joy while on a pair of skates, in a small venue for music, or a large venue for baseball.
Anyway, enough about me. Let’s chat about how I apply all of this to whatever problems you’re facing. I’d love to help.
