Marketing Strategy Training
You already have the skills.
Learn the practical methods
to quickly craft brands
people love.
How much time could you block in the next month?
1 hour or less
Urgent Care
Ad-hoc strategic insight on what’s happening in your work life.
Field Guide
Download
Advanced brand marketers and product leads pressed on time? The latest master Omnichannel Masterclass deck (plus some bonus content) will help you move faster. You’ll also get new versions as it’s updated.
Long lunch
QuickStarts
Learn practical strategic methods in the time it takes to have lunch.
Once 11 people sign up for a QuickStart topic, we pick a date that works and grab two hours (you don’t pay until you confirm the final date) to supply you with the tools you need for:
Most requested QuickStarts:
Concept-to-activation sprint in two hours
Omnichannel: Moving from Ads to Persuasive Platforms
Business Strategy: Cultural Segmentation + Persona Creation
Action Map: Align Measurable Media + Creative Executions
The Hero’s Journey for B2B and HCP Sales + Marketing Teams
1 day
Masterclass
In this one-day sprint you will learn to apply three core, reusable methods that persuade audiences at scale: Behavior Design, Narrative Structure, and Action Mapping.
A learning experience designed to flow with your work life
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Built from insane problems
You’ll learn repeatable methods from huge, complex brands who ran into problems hopefully worse than you’ll ever need.
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Learn now, updates free
Get practical lessons and templates that help in your work right now, and we’ll keep you updated on new versions.
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Small group learning
Your training session won’t have more than 10 people. You’ll learn faster with the help of a few practical perspectives.
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This must work for you
We’ll meet together beforehand to make sure you’re prepared, and after, to make sure what you learn works for you at work.
What people remember about working with Signal Scout
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![Shirley Bergin]()
Team first, kind, creative, curious, smart and just plain fun!
Shirley Bergin
Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H -
![Danielle Jamil]()
Inspirational (with intent and purpose).
Danielle Jamil
Vice President, Strategic Planning -
![Lucy Wu]()
Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling
Lucy Wu
Digital Health Consultant -
![Hank Greene]()
Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!
Hank Greene
Award-Winning Marketer, Content Leader -
![Karissa Price]()
Your storytelling is simply outstanding!
Karissa Price
Chief Customer Officer -
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“People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.
Caroline Bean
Vice President/Group Director, Content Strategy -
![Nancy Seidel]()
Collaborator. Open. Communicative. Listener.
Nancy Sidel
Group Management Director -
![Erica Nardello]()
Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.
Erica Nardello
Vice President, Social Strategy -
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Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.
Shannon Pfeffer
Chief Partnership Officer -
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Expert! I learned a lot from you in just the few times we worked together.
Devon Cross
Associate Director, Marketing -
![Erin Bice]()
Intelligent, witty, and wonderful.
Erin Bice
Head of Marketing
You can’t predict the next text.
You can be prepared to make it successful.
Even if you’ve never looked down at your phone and seen phrases like:
“We’re the top trending topic on every platform right now and not in a good way,”
“Every store in Pakistan was burned down last night.”
“The president just dared our CEO to double flu vaccinations”
“Protesters tore down our store. How do we relaunch with healthcare in a way that matters?”
‘Transgender HIV+ people living in secret are unaware of treatment. How do they learn about and adopt treatment?”
The frameworks you’ll learn started with texts just like those, and ended with:
+12% Same store sales increase less than a year later, Business Insider and Mashable called it a crisis comms best practice.
A global FB page 30 million+, with users spending 7x in store (ARF).
Tripling flu vaccinations within 8 weeks.
A continuing neighborhood festival and food pantry, featured as a keynote at Cannes Lions.
Ten minutes average site time, category-leading unaided awareness.