Power Poems for Busy Professionals

"Poets are the original systems thinkers" - Sidney Harman, Harman/Kardon

In honor of Poetry Month, here are a few of these moments from living information work.

If it strikes a chord, share it with one person who could use a little extra poetry in their work day.

Warning: These are work poems

  • Powerful, industrial strength

  • Watch your fingers

  • Wear protection

  • They’re not for personal use

  • Not suitable for children

    • Dogs: case-by-case approval 

  • Future-proofed technology

  • Only for professional reading in a commercial setting

Just Real Quick

Could you stop 
Whatever that is
 do something for me rn

Thx

M

You already have the skills.

Learn the practical methods
to quickly craft brands
people love.

How much time could you block in the next month?

1 hour or less

Urgent Care

Ad-hoc strategic insight on what’s happening in your work life.

Field Guide
Download

Advanced brand marketers and product leads pressed on time? The latest master Omnichannel Masterclass deck (plus some bonus content) will help you move faster. You’ll also get new versions as it’s updated.

Long lunch

QuickStarts

Learn practical strategic methods in the time it takes to have lunch.

Once 11 people sign up for a QuickStart topic, we pick a date that works and grab two hours (you don’t pay until you confirm the final date) to supply you with the tools you need for:

Most requested QuickStarts:

  • Concept-to-activation sprint in two hours

  • How to build a relatable, disruptive Omnichannel journey.

  • Action Map: Align Measurable Media + Creative Executions

  • Integrated marketing for HCP + B2B Marketing and Sales teams

1 day

Masterclass

In this one-day sprint you will learn to apply three core, reusable methods that persuade audiences at scale: Behavior Design, Narrative Structure, and Action Mapping.

A learning experience designed to flow with your work life

  • Built from insane problems

    You’ll learn repeatable methods from huge, complex brands who ran into problems hopefully worse than you’ll ever need.

  • Learn now, updates free

    Get practical lessons and templates that help in your work right now, and we’ll keep you updated on new versions.

  • Faster, small group learning

    Your training session won’t have more than 11 people. You’ll learn faster with the help of a few practical perspectives.

  • This must work for you

    We’ll meet together beforehand to make sure you’re prepared, and after, to make sure what you learn works for you at work.

Click to put time on calendar for a 15-minute training chat

What people remember about working with Signal Scout

  • Shirley Bergin

    Team first, kind, creative, curious, smart and just plain fun!

    Shirley Bergin
    Portfolio Lead, Project Accelerator Transition Innovation Office, ARPA-H

  • Danielle Jamil

    Inspirational (with intent and purpose).

    Danielle Jamil
    Vice President, Strategic Planning

  • Lucy Wu

    Intuition! Thank you for giving me the confidence to trust my own analyses and storytelling

    Lucy Wu
    Digital Health Consultant

  • Hank Greene

    Come on just one word?? Eye-opening, solutions-oriented, inspiring, strategic, innovative… working with Signal Scout is a joy and I always learned something every meeting we shared!

    Hank Greene
    Award-Winning Marketer, Content Leader

  • Karissa Price

    Your storytelling is simply outstanding!

    Karissa Price
    Chief Customer Officer

  • “People-first” (does the hyphen make it one word?) because that’s how their strategies are focused, on the needs and behaviors of the people you are trying to reach, but also because that’s their approach to working with colleagues and teams around them.

    Caroline Bean
    Vice President/Group Director, Content Strategy

  • Nancy Seidel

    Collaborator. Open. Communicative. Listener.

    Nancy Sidel
    Group Management Director

  • Erica Nardello

    Your compassionate support brought out the best in us as we grew, individually and collectively. Your knowledge and creativity encouraged our broader teams and clients to experiment and innovate while keeping an eye on meeting and exceeding our goals. Thanks for making me smarter.

    Erica Nardello
    Vice President, Social Strategy

  • Approachable Leadership. Deep listener. Mood lightener. Space Giver. Sandwich Expert. I can't pick just one.

    Shannon Pfeffer
    Chief Partnership Officer

  • Expert! I learned a lot from you in just the few times we worked together.

    Devon Cross
    Associate Director, Marketing

  • Erin Bice

    Intelligent, witty, and wonderful.

    Erin Bice
    Head of Marketing

Put a 15-minute call on calendar here, whenever you're free

You can’t predict the next text.
You can be prepared to make it successful.

Even if you’ve never looked down at your phone and seen phrases like:

“We’re the top trending topic on every platform right now and not in a good way,”

“Every store in Pakistan was burned down last night.”

“The president just dared our CEO to double flu vaccinations”

“Protesters tore down our store. How do we relaunch with healthcare in a way that matters?”

‘Transgender HIV+ people living in secret are unaware of treatment. How do they learn about and adopt treatment?”

The frameworks you’ll learn started with texts just like those, and ended with:

+12% Same store sales increase less than a year later, Business Insider and Mashable called it a crisis comms best practice.

A global FB page 30 million+, with users spending 7x in store (ARF).

Tripling flu vaccinations within 8 weeks.

A continuing neighborhood festival and food pantry, featured as a keynote at Cannes Lions.

Ten minutes average site time, category-leading unaided awareness.