Field Guide
The huge deck of instruction, exercises, and templates in PPT and KEY from the full-day masterclass, ready for download right now. Just click and start applying what you learn to influence human behavior for positive shared outcomes.
You’ll have all the content:
The most current customization of the masterclass (when I tailor a masterclass, I add that to the Field Guide)
Additional lessons and exercises:
DIY cultural segmentation methods
Persona sketching
Influencer-integrated campaigns
You will learn unique models and methods developed from academic experts and honed into practical use through decades of work with the largest, most complex, and time-crunched challenges.
Learning these repeatable methods will unify teams around common goals, help people take positive actions at scale, and change the way you approach your work every day.
The huge deck of instruction, exercises, and templates in PPT and KEY from the full-day masterclass, ready for download right now. Just click and start applying what you learn to influence human behavior for positive shared outcomes.
You’ll have all the content:
The most current customization of the masterclass (when I tailor a masterclass, I add that to the Field Guide)
Additional lessons and exercises:
DIY cultural segmentation methods
Persona sketching
Influencer-integrated campaigns
You will learn unique models and methods developed from academic experts and honed into practical use through decades of work with the largest, most complex, and time-crunched challenges.
Learning these repeatable methods will unify teams around common goals, help people take positive actions at scale, and change the way you approach your work every day.
The huge deck of instruction, exercises, and templates in PPT and KEY from the full-day masterclass, ready for download right now. Just click and start applying what you learn to influence human behavior for positive shared outcomes.
You’ll have all the content:
The most current customization of the masterclass (when I tailor a masterclass, I add that to the Field Guide)
Additional lessons and exercises:
DIY cultural segmentation methods
Persona sketching
Influencer-integrated campaigns
You will learn unique models and methods developed from academic experts and honed into practical use through decades of work with the largest, most complex, and time-crunched challenges.
Learning these repeatable methods will unify teams around common goals, help people take positive actions at scale, and change the way you approach your work every day.