QuickStart: Behavior Design
Turn your goals (some people call these strategic imperatives, business objectives, campaign goals) into specific behaviors that people can perform to achieve the goals you share with them.
Each QuickStart is a stand-alone session that runs about two hours: introduction to the core topic, methodology, and exercises with plenty of conversation, to start applying what you learn as you learn it. The tuition for each QuickStart is $385. This includes a live, online event (every 11 signups we schedule a new event that works for people’s calendars), and access to previously recorded QuickStarts. You’ll also receive a download pack: PDF of the session with PPT/KEY exercises to turn the learn straight into work product.
We start with the Information-action Fallacy (Fogg/Stanford): that someone will be surprised by the information you present, change the way they think about your product or service, and then change their behavior in ways that benefit you.
This premise has become a tradition in marketing, and it’s completely wrong.
The truth is, when we see something that matches with our culture and attitudes, we look for behaviors to imitate and rewards for having performed those actions.
You will learn how to use this premise to fuel even small groups to have 10x or more reach and impact.
This session then focuses on learning and using two very simple principles:
Behavior = Actor + Action + Duration (the Fogg Behavior Model)
Any behavior can be trained by observing a positive behavior and rewarding it in the moment (Karen Pryor)
From these starting points you will learn and practice braking goals into specific behaviors, what behaviors link between your audience and your goals, and why specificity of action matters to create exponential results.
Turn your goals (some people call these strategic imperatives, business objectives, campaign goals) into specific behaviors that people can perform to achieve the goals you share with them.
Each QuickStart is a stand-alone session that runs about two hours: introduction to the core topic, methodology, and exercises with plenty of conversation, to start applying what you learn as you learn it. The tuition for each QuickStart is $385. This includes a live, online event (every 11 signups we schedule a new event that works for people’s calendars), and access to previously recorded QuickStarts. You’ll also receive a download pack: PDF of the session with PPT/KEY exercises to turn the learn straight into work product.
We start with the Information-action Fallacy (Fogg/Stanford): that someone will be surprised by the information you present, change the way they think about your product or service, and then change their behavior in ways that benefit you.
This premise has become a tradition in marketing, and it’s completely wrong.
The truth is, when we see something that matches with our culture and attitudes, we look for behaviors to imitate and rewards for having performed those actions.
You will learn how to use this premise to fuel even small groups to have 10x or more reach and impact.
This session then focuses on learning and using two very simple principles:
Behavior = Actor + Action + Duration (the Fogg Behavior Model)
Any behavior can be trained by observing a positive behavior and rewarding it in the moment (Karen Pryor)
From these starting points you will learn and practice braking goals into specific behaviors, what behaviors link between your audience and your goals, and why specificity of action matters to create exponential results.
Turn your goals (some people call these strategic imperatives, business objectives, campaign goals) into specific behaviors that people can perform to achieve the goals you share with them.
Each QuickStart is a stand-alone session that runs about two hours: introduction to the core topic, methodology, and exercises with plenty of conversation, to start applying what you learn as you learn it. The tuition for each QuickStart is $385. This includes a live, online event (every 11 signups we schedule a new event that works for people’s calendars), and access to previously recorded QuickStarts. You’ll also receive a download pack: PDF of the session with PPT/KEY exercises to turn the learn straight into work product.
We start with the Information-action Fallacy (Fogg/Stanford): that someone will be surprised by the information you present, change the way they think about your product or service, and then change their behavior in ways that benefit you.
This premise has become a tradition in marketing, and it’s completely wrong.
The truth is, when we see something that matches with our culture and attitudes, we look for behaviors to imitate and rewards for having performed those actions.
You will learn how to use this premise to fuel even small groups to have 10x or more reach and impact.
This session then focuses on learning and using two very simple principles:
Behavior = Actor + Action + Duration (the Fogg Behavior Model)
Any behavior can be trained by observing a positive behavior and rewarding it in the moment (Karen Pryor)
From these starting points you will learn and practice braking goals into specific behaviors, what behaviors link between your audience and your goals, and why specificity of action matters to create exponential results.