QuickStart: Narrative Design
Narrative is at the core of this training because it is at the core of human experience.
You, reading these words, in this moment, is the culmination of many events and choices we have both made over our lives. Is it destiny? Fate? Or just the writer structuring a series of events that are about to happen in a way that makes it feel as though it could have only happened this way.
Using narrative design as a foundation to your work creates true empowerment: the people you are creating for, feeling elevated above the systems they must encounter, and more confident in who they are and their place in the world.
Each QuickStart is a stand-alone session that runs about two hours: introduction to the core topic, methodology, and exercises with plenty of conversation, to start applying what you learn as you learn it. The tuition for each QuickStart is $385. This includes a live, online event (every 11 signups we schedule a new event that works for people’s calendars), and access to previously recorded QuickStarts. You’ll also receive a download pack: PDF of the session with PPT/KEY exercises to turn the learn straight into work product.
Learn the fundamentals of how to structure experiences into evocative behavioral moments that can be easily related to, and acted on, by the people you need for success. Your favorite stories and brands are already using this structure, and once you learn it, you’ll know how to make things feel like they just click for your audience.
The QuickStart for Narrative Design teaches multiple narrative approaches and runs through how you would practically apply it: research, strategy, tactical planning, creative; consumer, B2B / HCP; and your category.
First, you will cast the roles of the people who decide on choosing your organization's offering in a moment of need. Then you will learn The Hero’s Journey (Campbell), how brands have applied it to solve complex problems, and have harnessed even a small part of the structure for category-redefining success. Then, you will build your narratives, gaining a new map to the ways your customer needs success to unfold.
You will learn how to “build for the story and cut for the ad,” Using narrative as a red thread* from research through content creation and distribution. Organizations of all sizes have used this narrative design class to build worlds for their brands, and quickly develop immersive, omnichannel experiences that span new project pitches, podcast series, and long-form video to evocative :15 ads.
But maybe you already knew that. And maybe, this QuickStart is the beginning of the next chapter of your work life.
*We will cover the story of The Labrynth, Theseus and Ariadne as part of the session.
Narrative is at the core of this training because it is at the core of human experience.
You, reading these words, in this moment, is the culmination of many events and choices we have both made over our lives. Is it destiny? Fate? Or just the writer structuring a series of events that are about to happen in a way that makes it feel as though it could have only happened this way.
Using narrative design as a foundation to your work creates true empowerment: the people you are creating for, feeling elevated above the systems they must encounter, and more confident in who they are and their place in the world.
Each QuickStart is a stand-alone session that runs about two hours: introduction to the core topic, methodology, and exercises with plenty of conversation, to start applying what you learn as you learn it. The tuition for each QuickStart is $385. This includes a live, online event (every 11 signups we schedule a new event that works for people’s calendars), and access to previously recorded QuickStarts. You’ll also receive a download pack: PDF of the session with PPT/KEY exercises to turn the learn straight into work product.
Learn the fundamentals of how to structure experiences into evocative behavioral moments that can be easily related to, and acted on, by the people you need for success. Your favorite stories and brands are already using this structure, and once you learn it, you’ll know how to make things feel like they just click for your audience.
The QuickStart for Narrative Design teaches multiple narrative approaches and runs through how you would practically apply it: research, strategy, tactical planning, creative; consumer, B2B / HCP; and your category.
First, you will cast the roles of the people who decide on choosing your organization's offering in a moment of need. Then you will learn The Hero’s Journey (Campbell), how brands have applied it to solve complex problems, and have harnessed even a small part of the structure for category-redefining success. Then, you will build your narratives, gaining a new map to the ways your customer needs success to unfold.
You will learn how to “build for the story and cut for the ad,” Using narrative as a red thread* from research through content creation and distribution. Organizations of all sizes have used this narrative design class to build worlds for their brands, and quickly develop immersive, omnichannel experiences that span new project pitches, podcast series, and long-form video to evocative :15 ads.
But maybe you already knew that. And maybe, this QuickStart is the beginning of the next chapter of your work life.
*We will cover the story of The Labrynth, Theseus and Ariadne as part of the session.
Narrative is at the core of this training because it is at the core of human experience.
You, reading these words, in this moment, is the culmination of many events and choices we have both made over our lives. Is it destiny? Fate? Or just the writer structuring a series of events that are about to happen in a way that makes it feel as though it could have only happened this way.
Using narrative design as a foundation to your work creates true empowerment: the people you are creating for, feeling elevated above the systems they must encounter, and more confident in who they are and their place in the world.
Each QuickStart is a stand-alone session that runs about two hours: introduction to the core topic, methodology, and exercises with plenty of conversation, to start applying what you learn as you learn it. The tuition for each QuickStart is $385. This includes a live, online event (every 11 signups we schedule a new event that works for people’s calendars), and access to previously recorded QuickStarts. You’ll also receive a download pack: PDF of the session with PPT/KEY exercises to turn the learn straight into work product.
Learn the fundamentals of how to structure experiences into evocative behavioral moments that can be easily related to, and acted on, by the people you need for success. Your favorite stories and brands are already using this structure, and once you learn it, you’ll know how to make things feel like they just click for your audience.
The QuickStart for Narrative Design teaches multiple narrative approaches and runs through how you would practically apply it: research, strategy, tactical planning, creative; consumer, B2B / HCP; and your category.
First, you will cast the roles of the people who decide on choosing your organization's offering in a moment of need. Then you will learn The Hero’s Journey (Campbell), how brands have applied it to solve complex problems, and have harnessed even a small part of the structure for category-redefining success. Then, you will build your narratives, gaining a new map to the ways your customer needs success to unfold.
You will learn how to “build for the story and cut for the ad,” Using narrative as a red thread* from research through content creation and distribution. Organizations of all sizes have used this narrative design class to build worlds for their brands, and quickly develop immersive, omnichannel experiences that span new project pitches, podcast series, and long-form video to evocative :15 ads.
But maybe you already knew that. And maybe, this QuickStart is the beginning of the next chapter of your work life.
*We will cover the story of The Labrynth, Theseus and Ariadne as part of the session.